New York is the latest city to make its recruiting pitch to LeBron James with a massive billboard.
A billboard popped up near Madison Square Garden Thursday night asking LeBron to join the Knicks. The blue and orange banner said “King of New York? Prove it.” followed by #KingJamesNYC18. It was purchased by the marketing company NYC Ads, Co.
Cleveland. Los Angeles. Akron. Portland. And now, the Big Apple.
New York is the latest city in a trend of recent ones to get a billboard aimed at getting LeBron James’ attention. The sign recently went up and is located near one of the main entrances to Madison Square Garden and has a goal of getting James’ attention when it comes to making his summer decision in free agency.
Deep down, don’t all humans just want to be wanted? That’s not a problem for Cleveland Cavaliers superstar LeBron James, who in the last few months has seen billboards erected in several cities trying to recruit him to join their teams.
LeBron can opt out of his contract and become a free agent this summer, so fans from Philadelphia, Los Angeles, Portland and even his hometown Akron have put up billboards imploring him to play for their city. We knew it was only a matter of time before New York Knicks fans got in on the action, and that moment occurred on Thursday night, when NYC Ads Co. posted Instagram photos and video of a giant billboard across from Madison Square Garden challenging LeBron to join the Knicks.
First it was The Decision to join the Heat and then the homecoming with the Cavaliers. Will the kingdom in New York City be next for LeBron James?
A New York City marketing company, NYC Ads Co., is trying to do its part to make it so. It laid down a challenge to the Cavaliers star in a big way late Thursday night with a billboard across the street from Madison Square Garden.
As Wayne Gretzky said, you miss 100 percent of the shots you don’t take.
So why not take the real long shot.
A billboard on 7th Avenue between 31st and 32nd streets – facing the main entrance to Madison Square Garden — sets a goal of getting LeBron James to sign with the Knicks this summer, equipped with the hashtag #KINGJAMESNYC18.